The question always keeps its figure into the real margin of searches, whose advances will largely be resolute by mobile and non-traditional device? It is very difficult to reply with realistic answer. On one side Google is one of the biggest brand in the world famous for its functionality and user-friendliness; most importantly, with almost unlimited resources to develop technology or buy companies it sees as competitors.
The giant search engine “Google” is quickly trying to counter threats to its business in several ways even as it experiments with new creations, technologies, and search scenarios. Google glass revamp voice search and expansion of Google Now is partly a response to Apple’s Siri and the rise of virtual assistants.
On last earnings, Google said that it now had an $8 billion mobile “run rate.” That includes more than ads but the “vast majority” of that revenue is advertising and mostly search. Google has executed in mobile brilliantly and almost flawlessly. Mobile apps give consumers direct access to content, making Google unnecessary in many categories. And personal assistant such as Siri sit “on top” of Google in the same way that Google sits on top of publisher content on the PC content.
Google emphasizes the supremacy in browser based mobile search it confronts a new group of search insurgents trying to provide richer experiences on mobile devices. It also contends with consumers increasingly directly accessing vertical content via mobile apps. It is too difficult to be a competitor of Google but it’s equally hard to imagine Google search control into the indefinite future which is difficult to predict. Presently, mobile devices, big data, and natural language processing are initiating to shake up the market and offer the possibility that search of the future looks almost void the PC search of the past.