Adapt The Best Marketing Trends To Stay In Touch With The Higher Ratio Of Customers

If you own a business or looking for to establish your small business. Then it is very important to have the best mobile marketing tools to help you to reach thousands of millions of customers. Look on the top rated vendors who are the best in providing help:

MailChimp: one of the most popular ways to stay in touch with the customers is the email marketing. MailChimp has added a long list of mobile features that allow you to view your email campaigns stats. This also offers mobile friendly templates for your weekly newsletters, so your email campaign will appear good when users read it on their mobile devices. Customers who are visiting your store, restaurant can sign up on the spot. More importantly, it offers the free plan that incorporates all mobile-friendly features and more.

Red Stamp: If you're looking for the right impression with your digital correspondence, just go through the Red Stamp. They've launched "CREATE YOUR OWN COLLECTION" that enables small and medium businesses to create and send custom, business cards, notes and invitations and much more.

Swipely: Mobile functionality with the better features only makes it easy for customers to join loyalty programs. Swipley now offers a simple "TEXT TO JOIN" mobile loyalty program that works with both the credit and debit cards available in your wallets.

Facebook: According to research reports, millions of people check facebook on an average of 14 times per day, so make sure to consider Facebook's latest advertising products. Facebook's Pages Manager App now allows you to manage your Facebook Page, post photos, comments, and campaigns all from your phone.

Grab as much as of customers today with the above effective mobile marketing tools. 

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Now Accept Mobile Payments in Different Modes

Whether accepting credit cards in the field or by letting users pay on-site with Smartphones, is must for all types of businesses. Take a look for which mobile payment is right for your business. Here are some benefits of different mobile payment services.

GoPayment: for iOS and Android devices is another valuable choice for business owners looking for a mobile credit card processor. The hardware that is used for swiping credit cards comes at no additional charge GoPayment accepts all major credit cards and offer email receipts for customers.

Paypal Here: Most mobile credit card processing companies only allow you to accept credit cards from most of the customers, but if we talk about the payPalHere allows business tycoons much more flexibility. With this app and accompanying hardware, your customers can pay bills using their credit cards or even their mobile PayPal account.

Google Wallet: Google Wallet allows businesses to accept payments both online and in-store. This fast and hassle-free payment method is a great and a vigilant option for merchants looking to cut back on long lines or those wanting to expand their online customer base. Most of the customers with Android phones running the Google Wallet App will then be brought to hold their device over the reader to make a payment.

PayPass: it lets your business accept payments through an NFC enabled point of sale terminal to make a payment. Master card doesn’t charge vendors additional usage of transaction fees for bypass system.

MCX: it is the retail World’s attempt to take mobile payments into its own hands, instead of entrusting them to the corporations behind Google Wallet, ISIS and other mobile platforms. 

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Protect your WordPress from Frequent Attacks

Brute force attacks are some of the least sophisticated hack out there, rapidly cycling through common directory names, passwords and IP addresses in order to get the proper access to private files through the sheer dumb luck. An ongoing brute force attack on WordPress based websites has compromised more than 90,000 blogs, but there are simple ways to make sure that your blog won’t be the next to fall down.

The attempted hacks used very expected blueprints. To log into security accounts, the hackers tried five usernames in overwhelming numbers: “admin,” “test,” and “root.” Tens of thousands of password attempts caught up frequently used passwords like "admin," "qwerty," "123456" and "password."

Bringing proper concern to common attack origins is the initial step completely towards getting them taken down. The 90,000 WordPress blogs that were hacked and roped into joining the attacking botnet usually crazed simple usernames or passwords that are simple to guess, and their invasions most likely could have been prevented with some novelty.

Although brute force attacks are as insidious as supposed, they’re also very fast to stay away from. If you’re going to be hacked, at least make confirm that the attacker has to put some effort into it. 

If you are facing any sort of issues in your WordPress Site or Blog, feel free to Contact Us !!

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Revamp your Workflow with effective & Responsive Design Tips

Due to increasing standards and technology advancements, responsive designing is rapidly scattering its roots throughout the globe in the industry domains. Dividing the responsive design workflow, can be complex – it’s is highly individual and repetitive.

Beginning with the mobile phones or smartphones, designing with progressive improvement almost covers all-important bases and helps you focus and prioritize the constraints of mobile designs. It focuses us to concentrate on the essential content, fast-loading mobile experiences that are progressively enhanced.

The aim of the responsive design is to display the best user experience possible in any context. Whenever you think of redesigning any website, which is the right time to think about the alluring content work.

Once your website is done and you have a content inventory and strategy in place, and then start to incorporate sketching into your responsive workflow. This will definitely help craft a clean, clever and organized layout that clearly scales up.

Incorporating images within the design layout sometime become complex task. They need to be scattered to scale to fit both the viewpoint and the text size. You take many hours, days, and months for building a compelling design but have you undertaken any performance optimization? Minification is the best approach that removes unnecessary characters from your source code to reduce its size and improve bad links. 

If you are looking for Responsive Web Designer, then feel free to contact us !!

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4th April 2013 an Android Event – Big Announcement by Facebook

At Mark Park Campus, Facebook set up an invitation to Press for an Android event. This event invitation simply invited Press “Come and see our new home on Android” with no extra information what is exactly in the store. The rumors that were sparked earlier speculate that the announcement by the Facebook was “Facebook Phone,” a wireless handset created through a partnership with HTC that would run a modifier version of Android with deep Flash integration.

 Last year in an interview, CEO Mark Zuckerberg indicated that phone has always been not a great idea; making the Facebook phone announcement at least in the hardware sense seems truly unfair. “We’re the best tech company all across the world,” he said in September. We built what others like very effectively. Moreover, we could get more than 20 to 30 million people to use it. Let’s keep the hopes up and lights on.

 The strategies we have followed keep us different from other tech company “Apple” that’s building their own hardware system. We’re going in completely opposite direction, giving a new home on an Android. The New York Times reported that the company has added significant headcount including some ex-Apple engineers, to give boost a mobile phone play for the Facebook. Rumors are just rumors until proven true. Stay tuned with us to know what Facebook is going to enlighten.

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SoftProdigy Wishes You a Very Happy Easter!

Easter is the first festival of spring and is greeted with huge joy, magnificence and fun. An Easter is celebrated for having a memorial to remember the resurrection of Jesus. In the western church, Easter falls on the first Sunday after the first full moon after the nominal northern-hemisphere vernal equinox.

"This Easter 2013, be prepared to celebrate huge joy and fun together."

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Momentary look in 2013 Enterprise Mobility

In 2012, most of the organizations keep their activity high in enterprise mobility by adopting mobility solutions. From the customers’ side, there was a clamor for mobility as mobile became an indispensable tool for them. Early industries, like banking, retail, healthcare benefitted by quality results in consumer loyalty.

Enabling technologies like Augmented Reality, NFC, and cloud computing etc., also opened up the new doors for businesses to leverage mobile technology. In short, the things we can illustrate in 2013 is the mobility was troublesome in enterprises re-setting the traditional people-product-process engagement.

Why Mobility?

The complete focus shifted to how to assemble and develop new enterprises: What more to mobility? There are many more possibilities for mobility beyond its current Enterprises usage. In 2013, it’s worth keeping the ear to the ground and listen to the signals.

Inside & outside Mobility:

Till now, enterprises have primarily pointed on customer-centric apps that permits consumers getting approach to products and services. In 2013, it will be a giant leap as more and more organizations find higher benefits in mobile solutions catering to the inner requirements of the organization.

The huge proportion of companies are augmenting their financial budgets for mobile applications and has almost doubled in the past one year, from 28% to 51% of all companies spending more with many looking at different use cases, both internal and customer facing. Enterprises will definitely look beyond picking the low lying results of mobility resulting into better parity between consumers and employees. Mobility will also scatter itself beyond other industrial sectors like travel, banking, healthcare, and retail, etc. to other industry sectors like automotive and manufacturing on a bigger scale.

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Mobile Gaming Forecast – 2013

It has been almost 45 years, when the first video game was launched. Since then, the gaming industry has never looked back. Video games have been offering an optimum entertainment experience for children and adults. For older gamers, it's a way to spend some alone time engaging themselves into a virtual world, where they could be anything. But the new gamers of today want to live and experience a competitive platform. Thus, the Online Gaming.

Online gaming has different communities for an individual to be a part of and it thrives on live interaction. Live interaction is the reason for the evolution of multiplayer games in the gaming industry. As the console games started to lose importance with this new generation of gamers, it was the Mobile Gaming that stepped in and astonished the global games industry.

The time was now for Android, Ios and windows to introduce online games and rock the gamers’ perspective to online gaming. There are multiplayer games on everyone’s handsets today. This industry is booming with new innovations in technology. As per Business Insights, the video gaming industry is going to increase its sales by 9% in 2013. This is only possible because now more people have the advantage of accessing the mobile Internet. It is certain that mobile and online gaming is going to grow exponentially in this year.

2013, is going to be the most exciting year in the mobile games. Some of the best studios and productions are bringing out some amazing games, that will make people wonder if a game is really made for the phone. The latest technological innovations in Smartphones are going to favor the mobile gaming industry tremendously.

Let's look at some of the upcoming games in 2013 :-

• Morning Star, platform - (iOS) - It is a first person Sci-Fi shooter game which is being compared to Dead Space.
• BadLand, platform - (iOS) - This game has won the Best Project award at the recent GCE in Paris. It uses single touch control and retina display throughout its 40 levels of single play.
• Space Race 3D, platform- (iOS, Android) - A new space adventure.
• Year Walk, platform- (iOS) – A 2D adventure by the developers of Beat Sneak Bandit.

There are many more upcoming games in 2013, that promises to surprise the gaming freaks. This is going to be a great year for mobile gaming.

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Closing the Gap between Real & Virtual

The quest of the I.T. Visionaries’ has always been about closing the gap between real and virtual reality. And the answer which is evolving rapidly is Augmented Reality (AR). It is a live view of a real-world environment whose certain elements are augmented with the help of computer generated live input, such as sound , text, video etc.

Augmented Reality is a technology that merges real and virtual world simultaneously through a computer interface. It allows computer generated elements to be included over a live camera view of the reality. For example, you may have noticed that in a Live Cricket match, you get to see the scorecard, player statistics, graphs etc. right on top of the pitch or the ground. This is a classic example of Augmented Reality technology.

Augmented Reality (AR) - due to lack of infrastructure and high cost, took a long time to create a niche for itself in the mobile world. However, with the new innovations in Smartphones and other devices, it has got a perfect platform to dazzle the masses. Most of the applications are location based and have some navigational applications. With the revolution in the image recognition technology there is now potential to expand the horizon of Augmented applications. Now, (AR) has been evolving and spreading its reach to the Mobile technology. Slowly but steadily it has started to spread its wings. This concept has attracted a lot of developers because of its potential to create innovative mobile applications. We can see its growing importance in the Mobile app development.

New innovations have helped the augmented reality to establish and create a niche for itself; From entertainment to education related apps and various military applications.

Why Augmented reality?

• It provides an interactive and engaging user experience.
• It helps in making people aware of a brand.
• It provides numerous possibilities for Smartphone app. Developers.
• It is relatively economical, if compared to other alternatives.
• Gives way to highly user friendly applications.

How does it fit In the real world?

• Travel & tourism – Augmented Reality based GPS apps. To help the tourists.
• Healthcare – 3D visualization aids for medical students to learn.
• Product manufacturing – helps in creating a simulation to assist in designing a product.
• Education – Augmented Reality generated 3D visual models to explain physics and mathematical concepts
• Commerce – helping the customers to have a preview of the products for easy shopping experience.

There are many more possibilities and innovations revolving around AR technology. As an emerging technology AR will take the mobile apps. Development to a completely different level. In the coming years, as the use of AR technology increases and more technological advancements takes place. We would see a different technological age.

Right now, all we can say is that we have just seen the evolution of a concept and a big future lies ahead for the Augmented reality (AR) technology. The gap between the Virtual reality and reality is closing faster every day.

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Puzzlement in eCommerce – Mobile or website development

Past one year, no one of us could ever think about the revolution of an improved and latest technology especially eCommerce. Those days are totally gone when you had to drive all the way to the shopping mall and purchase food and other items for your domestic or business purposes. Today, on a single click of a mouse or mobile from your home, you can order everything, even you can do shopping. A question reflects that which business is rewarding, a full fledge eCommerce mobile website or merely any app.

Forrester Research reports logs, eCommerce sales are expected to grow from $10 billion to $32 billion in 3 years from now. This is almost 7% of total income sales! As Smartphones and the tablets are getting famous currently, this figure could be even higher in coming years.

Throughout the World, HTML5 and CSS3 are getting famous, and as a matter of reality, there is no much need to generate tailored mobile apps for optimum customer experience. Moreover, the app development environment is getting more robust than anytime else.

The major factors that should be contemplated while developing eCommerce websites optimized for mobile devices. It makes no meaning to go to eCommerce mobile websites or any form of apps but then it largely depends on the given below factors:

• Know exactly which customer you are targeting.
• The best products that should s be sold in the competitive market.
• What does market research say? The competition
• Plan the investment according to the budget
• Whether or not SEO is required
• What is the fraction for bounce and conversation?

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